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Good data is important

Here are some reasons you should consider when entering Japan. Good data makes the difference between successful or failed entrance to Japan.

Reason 1 - Entering Japan without any valid market data is dangerous

Japan is unique in many aspects. Even if a product is popular in other countries, it does not mean it will succeed in Japan, not even close. Entering Japan with the wrong expectation, based on the wrong data, often results in wasted investments, failed negotiations, and missed opportunities.
Reliable, Japan-focused trade data is not just helpful, it protects companies from losses that are far greater than the small cost of checking the numbers beforehand.

Reason 2 - Data strengthens negotiation power with Japanese partners

Japanese companies love:

  • facts

  • charts

  • numbers

  • long-term analysis

Japanese are often much better prepared than you. Having the right data at hand, is a huge plus. Having online, up-to-data data, which they might not have themselves, impresses them.
 

When you show real time data, you show interest in Japan, interest in the market, knowledge about the market and earn respect and trust from the very beginning. They will come to you for information, and there you go, you have your contact established.

Good data = earns early credibility in Japan.

Reason 3 - Are there a market at all?

Start by confirming whether a market truly exists. Trade statistics may not provide every answer, but they offer the fundamentals you need. Many companies ignore the data, trust only their product, and enter Japan with unrealistic expectations, leading to costly mistakes.
Check the numbers first. Then verify the trends with Japanese companies. Only then can you judge whether Japan is a real opportunity.
We will be happy to work with you on entering Japan as well.

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Entering Japan?

For companies serious about entering Japan, JapanTradeAdvisor.com offers one of the most experienced advisory services available. With over 30 years of Japan business experience, fluency in Japanese and English, and a broad industry background covering building materials, food, furniture, machinery, and more, we help you navigate Japan with confidence and clarity.

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